Inbound Marketing & SEO – Seize Opportunity or Resist Change

Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence.

Change is something that search, digital, and in-house marketing departments need to adapt to quickly. Clients seek solutions on how to integrate SEO, social media, and content marketing. Structuring the way we present our products and services, our talent, and adapting to a more holistic way of thinking is how we help them do this.

In a recent article from the search congress in Barcelona Lee Odden from Top Rank quoted “It’s not SEO anymore, It’s Marketing. Deal with it”.

The question today is…. “Can people actually deal with it?”

While we sit and gasp at the marvels of Facebook and Google engineering that have got us to where we are today, we often overlook for the most marvelous and complex piece over engineering ever – the human brain.

With a little help from the experts we have dug a little deeper into this subject to come up with ideas, questions, and tips that may help us find easy answers to some overhyped problems on the convergence of media.

Seize Opportunity – Don’t Resist Change

As marketers we spend lots of time talking about user behavior, buying personas, and the psychology of sharing related to our products and services, such as the psychology of sharing and the psychology of link building, social influence, audience segmentation and remarketing.

However, we spend very little looking into and analyzing our own approaches and personas.

Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.

To put is simply and go back to basics – left-brain marketers who tend to be

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