There are three ways that you can use Reviews on Google Adwords.
First there are the two ways to get the little gold stars – with thanks to Joy Hawkins for helping me to make sense of this..
Reviews on Google Adwords Express
The first is by using Adwords Express linked to your local Google My Business page. It is unclear to me whether the gold stars are active at the moment or not. Here’s what Mike Blumenthal said about this service back in 2011.
According to Adwords Express in the UK, the difference between their service and regular Adwords is that they are specifically designed for local small businesses and first-time advertisers. It is an automated service where several types of ads are created and constantly optimised for you showing on Google, Google Maps and relevant partner websites, on both desktop and mobile. You don’t need a website and don’t have to spend much time managing your ad campaigns. That sounds like a great way to give Google a licence to spend your advertising budget so not one I will be following up on!
AdWords, meanwhile, allows you to advertise locally, regionally and nationally. It is described as being for businesses that want more features, more reports, more tools and more control over their ad campaigns because they can select their own keywords or write multiple ads and actively monitor and manage campaigns.
Merchant Ratings on Adwords
The second is through Merchant Ratings.
I found out about these by chance when I was trying to clean up my citations profile so that I can change my Google My Business listing to show my new address. Reviews.co.uk came up as having the old address.
A call to them revealed that they offer a service where you can ask clients to leave you a review. Google then goes out to their chosen sites and aggregates your reviews into a star rated listing. You need at least 30 with