[#SESDENVER] Could Google+ Be the Future of SEO?

As Google’s Hummingbird update places more weight on social signals for search rankings, Google+ could become more important for marketers looking to boost SEO.

In an SES Denver panel discussion titled “Insights Into Future Search Trends,” Merry Morud, social advertising director for aimClear, said that social signals have replaced links in importance for SEO. “In the old days of SEO, link-building was the ultimate, but with social, SEO becomes democratized, more of an aggregate of symbols and authority.”

Because of these changes in the way search is ranked, Google+ might become a more important tool than Facebook for marketers looking to see a rise in their rankings. “Google+ is not a joke,” said Morud. “It’s not going away. If you are not active in Google+, start now. Google gets its purest social signals in Google+, and they can often impact SEO more than Facebook.”

And as advertisers see recommendations from Facebook count for less in terms of social signals in search, their ads on the platform could be further impacted by rampant “accidental clicks” on mobile, which could lead to inaccurate data.

“For social ad placements in mobile, Facebook creates desktop, mobile, and Right-Rail ads, but they heavily weight for mobile views,” said Morud. The problem with the uneven weighting is that “accidental clicks happen a lot. There’s a lot of discrepancy between clicks and actual website visits.” For example, one of Morud’s clients found that of Facebook’s reported 850 ad clicks, only four came from desktop, which indicates that many of the clicks may have happened by mistake. The discrepancy, according to Morud, could be attributed to what she termed “fat finger syndrome,” or accidental clicks that don’t actually result in page views.

To manage this, Cindy Krum, founder and chief executive (CEO) of MobileMoxie, encouraged Facebook advertisers to test ads across devices before pushing live, because many ads are ineffective on mobile. As an example, she used Stuart Weitzman’s “Design Your Own Loafers” landing page, which offered users an interactive design experience. However, “Facebook mobile couldn’t handle Ajax and JavaScript,” so users were abandoning the page when it wouldn’t load. “Test, test, test,”

Read More at: http://searchenginewatch.com/article/2376726/SESDENVER-Could-Google-Be-the-Future-of-SEO

Posted in SEO

Facebook Ads Training in Essex

Lollipop Local are pleased to announce our Facebook Ads training courses.

How Facebook say you should use their platform

Facebook have set out their own strategy for how business owners can best use their platform.

They say:

  • Create a Page
  • Create engaging content
  • ADVERTISE
  • Target
  • Measure

Which all sounds very easy.

Facebook is not your friend! They want you to pay for advertising to reach your fans

However, just like Google, Facebook is not the friend of business owners. Their goal is to make money and so they actively help you to spend money on their platform to be seen by people who might buy your products or services.

Did you know that, just because someone has liked your Page, it doesn’t mean that they automatically get to see all the posts that you make on that Page.

Yes, that’s right, in fact, less than 10% of your posts will ever be seen by the fans of your Page – unless you pay.

Offers to Boost posts and Promote Your Page make it simple for you to use their advertising functionality to increase your reach.

How can you get more bang for your Facebuck?

But many business owners would get better ‘bang for their FaceBUCK’ if only they knew how to use all the tools.

We can run Facebook ads training for individual or group coaching at our offices in Essex.

What business owners have said about our Facebook Advertising courses

Here’s what some people have said about these training courses:

Recap slides for Facebook ads course attendees

Here’s some of the slides from the most recent workshop. If you came on our course, you will already know the password to gain access.

If you’ve not yet booked your 1-2-1 training session, what are you waiting for? Give us a call on 01702 476517 or fill out the form below.

Book a 1-2-1 Facebook Ads Training Course

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Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/YLrttYcnaYk/facebook-ads-training-in-essex

Posted in SEO

K-Pop Concert Planner Dead in Apparent Suicide After 16 Killed at Show

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SEOUL, South Korea u2014 A South Korean man involved in planning an outdoor pop concert where 16 people were killed after falling through a ventilation grate was found dead Saturday in an apparent suicide, officials said, as doctors treated eight others facing life-threatening injuries from the disaster.

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The man, 37, an employee of the Gyeonggi Institute of Science and Technology Promotion, was found dead at around 7 a.m. in Seongnam, the city south of Seoul where Friday’s accident occurred, said city spokesman Kim Nam-jun.

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The site of his death was not far from where 16 people watching a performance by 4Minute, a girls band that is popular across Asia, were killed when the ventilation grate they were standing on collapsed. Eleven other people were seriously injured.

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South Korean police at scene where 16 K-pop fans were killed during 4Minute concert.

Image: Lee Jin-man/Associated Press

It was believed that the man, who was questioned by police Friday night over the accident, leaped from the top of a 10-story building, police inspector Park Jeong-ju said.

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Gyeonggi Institute of Science and Technology Promotion was one of the sponsors of the concert, which was organized by the news site Edaily and was part of a local festival. About 700 people had gathered to watch the concert, which was abruptly halted after the accident happened.

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In a televised briefing on Saturday, Kim said there was a possibility that the death toll from the accident could rise. Of the 11 people treated at hospitals, eight were dealing with life-threatening injuries to the abdomens or lungs, he said.

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Most of those who were killed were men in their 30s and 40s, while five were women in their 20s and 30s, fire officials said.

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Photos of the accident scene showed a deep concrete shaft under the broken grate. Kim said it was believed that the grate collapsed under the weight of the

Read More at: http://feedproxy.google.com/~r/Mashable/~3/5UT7MuerV-4/

Posted in SEO

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it can, and before we proceed an important point should be made: SEO is content marketing.

SEO Is Content Marketing

In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. These are all goals of content marketing as well, but SEO and content marketing are often discussed in silos.

To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for “thought leadership” content than they are willing to pay for “SEO” content. One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years.

Nevertheless, SEO is content marketing with the added benefit of increased search visibility. Let’s look at the various ways your SEO content can be repurposed.

Share on Social Media

Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content.

Your organization may already share curated content on social media, but that’s only assisting other organizations in their content marketing efforts. Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website.

With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website.

Promote Through Email

Read More at: http://searchenginewatch.com/article/2375937/How-to-Create-a-Content-Marketing-Strategy-From-Your-Existing-SEO-Content

Posted in SEO

Twitter Layout Changed Again?!

They’ve only gone and done it again. The Twitter layout seems to have changed as of last week and now holds a striking resemblance to the Facebook layout. It was only May when I wrote a blog about the last layout change

It seems just as you get your bearings and become used to a new social media layout, it’s soon changed again! Take a look at the old header vs the new header.

Old Twitter Layout

 

New Twitter Layout

We no longer have our messages and settings symbols on the right had side. Instead we now have our profile picture thumbnail to the left which, once clicked, gives us access to our profile, lists and settings. The message tab has now also been moved to the left hand side.

How to edit your profile settings with the new Twitter layout

For all those wondering how on earth to find your profile settings, all you have to do is click on your profile picture icon.

Find your settings in the drop down menu

You will be shown a drop down menu from which you can choose to:

  • View your profile
  • View your lists
  • Find help
  • Learn keyboard shortcuts
  • Access your settings
  • Sign out

 

There we have it! I must say, I do really enjoy this new Twitter header layout as it’s a lot more organised and visually appealing.

Need help with Twitter for business? Book a one-to-one training consultation here! Don’t be a twerp on Twitter…

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/-jhgGqtrBtU/twitter-layout-changed-again

Posted in SEO

Learning About Statutory Sick Pay As A New Employer

When you are learning about Statutory Sick Pay as a new employer, there are a couple of abbreviations that you need to understand.

PIW = Period of Incapacity for Work
QD = Qualifying Days
WD = Waiting Days

SSP kicks in after 4 days of incapacity providing the employee earns more than the lower limit for NI Contributions which is currently £111/week.

All information that I gleaned from a great webinar produced by HMRC. Please note, I am not an expert. This is my understanding based on the information provided in the webinar.

Qualifying conditions for Statutory Sick Pay

The person concerned must have started working for you – say they were asked to start work next Monday but have an accident on the Saturday and can’t start until the following week – you are not liable to pay them sick pay

The employee must be unfit for work for at least 4 days in a row – this is called the period of incapacity for work or PIW

The employee must have an average weekly earnings equal to or more than the lower limit for NI contributions.

Notification of sickness

Notification must be within 7 days of the sickness starting – if the employee does not tell you then you can withhold SSP until the date they do notify you.

The employee can notify you via a friend or relative

The employer must have reasonable rules about notification – you cannot insist that they come to work to tell you.

Evidence of sickness

For the first 7 days, self certification using HMRC form SC2

After the first 7 days the employer can ask the employee to give medical evidence like a sick note from the doctor

To claim Statutory Sick Pay, the employee must be sick for 4 or more CALENDAR days in a row to form a PIW

So, if the employee was sick on 21, 22, 23, 24 AUGUST – this forms a PIW and you need to consider paying statutory sick pay.

It does not matter if Saturday, Sunday or any non working day is included in this time frame, it still

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/ke3yLA6PG6Y/learning-about-statutory-sick-pay-as-a-new-employer

Posted in SEO

37 SEO Experts You Should Be Following on Twitter

I’ve been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?

For starters, solid SEOs need to have a proven track record in the ever-changing world of search – remember, search engines like Google frequently update their algorithms. Another criterion is the ability to master everything from creating content for social media accounts to establishing PPC campaigns to turning profits for their clients. After all, it is about delivering the results.

With all those factors that in mind, here is a selection of 37 SEO experts you should know about in 2014, in no particular order. Some you may have heard of, others not so much. Regardless, these experts have the chops to deserve your attention.

Kris Jones

Kristopher B. Jones is an industry leading SEO expert, entrepreneur, and author of the best-selling book Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing. Kris is the former president and chief executive (CEO) of the Pepperjam Affiliate network and is currently an advisor to our friends at Internet Marketing Ninjas.

“Get your most supportive customers to write reviews about your business and submit them to Google+.” – Kris @ SEM Rush

Marcus Tober

Marcus got his start in search after developing the SEO tool linkvendor.com, which led to him becoming a pioneer in search analytics software. He founded Searchmetrics in 2007. His clients include very well-known brands like Siemens, T-Mobile, and Symantec.

“The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximize their search presence.” – Marcus @ Econsultancy

Bruce Clay

Bruce has been involved in search since its infancy, having founded Bruce Clay, Inc all the way back in 1996. Bruce has been at the forefront of the SEO

Read More at: http://searchenginewatch.com/article/2374336/37-SEO-Experts-You-Should-Be-Following-on-Twitter

Posted in SEO

Cross-Device Measurement: Believe the Hype

With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for example, purchased the product on their smartphone).

Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. In fact, more than 60 percent of online adults in the U.S. use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

Marketers want the flexibility to use multiple marketing channels – from search to social to advertising publishers – to reach the right audience at the desired point in the purchased funnel. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how?

What’s the Problem?

Measuring consumer behavior on desktops is relatively easy because of “cookies,” pixels, and URL parameters. These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable.

When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do believe that is where their customer is spending most of their time consuming media.

Why Cross-Device Measurement Matters

If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the impact that channel has on the purchase decision. Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior

Read More at: http://searchenginewatch.com/article/2374908/Cross-Device-Measurement-Believe-the-Hype

Posted in SEO

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

The hidden costs of a name change

There were a few “nay sayers” on Twitter upset that Majestic might be deserting its SEO roots by changing its name, but I think most people get that it makes sense. However, it was far from an insignificant cost. Buying the domain itself took three years of negotiation, and the domain seems to have come with lots of random subdomains indexed with long timeouts on the caches. Some point to wine affiliate links, others to travel affiliates. Nothing that won’t sort itself out in time, but you would be amazed at what domainers get up to with parked domains!

The real cost though is in the migration, for small sites 301s are easy. Majestic is a monster though. Tens of thousands of users at any one time… some logged in to free accounts, others not logged in, yet more on paid subscriptions – all these “states” generate different responses from the site and call different servers and hardware. The result has been months of planning and in recent weeks all of our developers have almost exclusively being working on just changing the

Read More at: http://www.marketingpilgrim.com/2014/10/another-seo-tool-drops-the-word-seo.html

Posted in SEO

Add An Email To LinkedIn and Make It Primary

An attendee of one of our Southend social media training consultations asked how she could add her domain-based email address and then create her LinkedIn Company page.

Well, it’s simple really.

First you need to hover over the little picture of you at the top right of the navigation bar.

Now select Privacy Settings.

Locate your name at the top left of the page that you are given.

Underneath it will say Primary Email and give you the option to Change or Add

Click Change or Add

In the dialogue box that ensues, enter your new email address and click the button to add it.

You will then be told that a confirmation email is being sent to that email address.

Log into your email inbox and click on the link in the confirmation email.

Your email will now show in the list of verified emails and you can then choose to Make It Primary.

Your domain based email does not have to be your Primary email in order for you to create a LinkedIn Company page, it just has to be listed there.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/aKI35-AGVhE/add-an-email-to-linkedin-and-make-it-primary

Posted in SEO