"Which Update?" Is the Wrong Question

With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, “Which update _______ (fill in the blank with a comment related to either drops on increases in rankings)?” While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates. While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

The truth of the matter is this, inherent in the question, “Was my ranking drop related to Panda or Penguin?” is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. That’s quite the lack of faith and if it’s well placed (i.e. any of these areas actually could cause a problem) well…that just illustrates the title of this article. The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated. After all, let’s say it was a Penguin penalty that hit you THIS TIME. You focus and get it fixed and for what, to get hit with a Panda or Pirate or Plankton update down the road.

Plus…

Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas. Let’s say for example that you noticed a drop in your organic traffic starting in late September. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content. A drop in traffic tied to the Panda algorithm has to be

Read More at: http://searchenginewatch.com/article/2378482/Which-Update-Is-the-Wrong-Question

Posted in SEO

seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

Search engine optimization – and where a website appears in search results – can have a significant impact on click-through rate (CTR), especially for mobile search, according to a study released last week by SEO analytics provider seoClarity.

The study – the first of a three-part series analyzing CTR for mobile and desktop users – collected data over 90 days during the summer to avoid any seasonal impact on the results.

The Findings

First and foremost the study found that if you’re not first, you might as well be last. The most significant findings of the CTR study are those showing mobile behavior. The first ranking result comes in at 27.7 percent CTR, and drops to just 9.2 percent for the second-placed search result. This study claims to be the first to compile a comprehensive data set of CTR for mobile.

ctr-mobile-study

When reviewing desktop metrics, CTR rates fell by 7.9 percent from the first ranking result to the second.

ctr-desktop-model

The study also included desktop results for branded versus non-branded CTR. As evidenced by the chart below, the top-ranked branded result has a 22 percent higher CTR than the number two spot. However, once you reach the fifth ranking result, the CTR stays consistent through the 10th ranking result.

When reviewing the data for non-branded keywords, a much more consistent decline in results is even clearer.

ctr-brand-versus-non-brand

What Makes This Study Different?

  • The team analyzed more than 2 billion imprecisions and 2.6 million clicks
  • Clients agreed to provide access to their data for research purposes
  • This is the first CTR study that drills down into mobile behaviors

To provide more insight into the results, SEW spoke with Ryan Heuser, senior technical account manager of seoClarity, and primary author of the study.

SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? Or do you believe the user habits to be different, therefore causing the gap between Rank 1 and Rank 2?

Heuser: I don’t believe one factor independently contributes

Read More at: http://searchenginewatch.com/article/2377907/seoClarity-In-Mobile-World-Search-Result-Placement-Is-Critical-to-Clicks

Posted in SEO

Your Guide to 301 Redirects for SEO

Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use.

Does it matter if you do that? Is a www address better for SEO? If a viewer uses www, will the page show up differently than if they don’t?

Though the “does www matter” question can spark holy wars, in general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.

Should I Use WWW or Not?

When you register a domain name, you register example.com, not www.example.com. That’s because the www part of the URL is actually considered a subdomain, much like blog.example.com, login.example.com, etc. The www largely is a carryover from the days of the Internet when you had to specify that you were using a World Wide Web site and not something like gopher or ftp.

While most of the time typing www.example.com and example.com will take users to the same place, they are technically different URLs that could be set up to display different content.

Now for the bad news. When it comes to domains, Google practices what’s called canonicalization, the process of selecting a “preferred domain” URL that best represents the site. If the site owner doesn’t choose one, Google will decide which URL to index.

If Google picks http://example.com but all your links point to www.example.com, then the fruits of your efforts are being diluted, causing a disadvantage to your SEO campaign.

The Preferred Domain

Thankfully, you can choose a preferred domain rather than leaving it to chance. Log in to Google Webmaster Toolsand follow these steps:

  1. Click on your site on the Webmaster Tools home page.
  2. Click on the gear icon and then click Site Settings.
  3. Find the Preferred domain section and select the option you want.

If you built your site without selecting a preferred domain, any links to your non-preferred domain won’t benefit your preferred one from an SEO perspective, unless your non-preferred one redirects to the corresponding preferred version using a 301 redirect.

What Is

Read More at: http://searchenginewatch.com/article/2377744/Your-Guide-to-301-Redirects-for-SEO

Posted in SEO

7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs.

Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:

1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas

Mentioned tool: SpyFu

2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream

I have also been live-tweeting this session:

3. Mobile Advertising in the Marketing Mix for ATT by @gregstuart

4. Leveraging Events for Triple Digit SEO Gains by David McClellan @HesDave from CBS Interactive

5. Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi Data Systems by @SharonHDS

Why Advertise on Social Media?

  • Huge Audience: Billions of People
  • Strong Momentum: Projections to double annual ad spending from from $4.6 billion in 2012 to $9.2 billion by 2016.
  • Advanced Ad Targeting: Targets consumers with interests that match the virtues and values of their products.
  • Multiple Engagement and Conversion Opportunities: Generate engagement, likes and followers, as well as traffic, leads and sales.
  • Mobile: with the social consumer on-the-go for proven social ROI (70% of FB users are mobile)
  • Low Cost per Click and Cost per Conversion 3

6. Using linguistic analysis to break through the noise by Benjamin Spiegel @nxfxcom

Mentioned tool: Rapidminer

7. Driving Revenue Over Leads by Bizible CEO Aaron Bird @birdstweets

Best resource mentioned in the presentation: Use this simple checksheet to determine the alignment between marketing and sales from both a team and data point of view

Also read: 30 tweet-sized insights from #CLZSF

Register at ClickZ Live Chicago!

Posted in SEO

3 Ways to Form More Integrated Social and SEO Teams

Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

Whether you’re an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams. If you take the time to follow these specific tips and keep each other informed about relevant trends among your key audiences – trends that you see in social conversations or analytics data – you can brainstorm better ideas together without feeling as if there isn’t any time to get your regular to-do list completed.

Share Your Strategies

From a SEO perspective, your keyword strategy is a great place to start. Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own strategy so your audience starts to associate and use those phrases to describe your business, products, or services and amplify your brand.

As a social team, you must constantly listen to your audience and provide helpful information by joining the conversation, answering questions, or addressing real-time issues. You are the perfect set of eyes to help your SEO team discover pain points or creative ideas that your audience is discussing. Those observations can be repurposed into valuable content ideas for your SEO team to create. These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience.

Create More Targeted Content

For SEOs, while we want to deliver the most valuable content possible, sometimes it’s difficult to determine what kind of content our audience wants at any given time. Social listening is a great solution for removing this roadblock. If you don’t have the resources to monitor social channels yourself, listen to our social team and

Read More at: http://searchenginewatch.com/article/2377524/3-Ways-to-Form-More-Integrated-Social-and-SEO-Teams

Posted in SEO

New Facebook Like/Comment/Share Feature – Post Attribution Settings

It’s slowly been rolling out but I now have the Post Attribution Settings feature on my Facebook page.

What on earth is that, Jo?

Well, what it means is this:

New Post Attribution Settings Feature on Facebook

When I am using Facebook as Lollipop Local, I can go into the Page Feed that shows the posts from any other Pages that Lollipop Local has liked and I can choose to like, comment or share as Lollipop Local or as Jo Shaer – without having to switch between profile and Page.

Here’s what I mean!

In the top navigation bar, go to Activity.

Select Page Feed.

Now scroll down the feed through the posts and images that other Pages your Page has liked have published.

See something you want to like, comment or share?

Go to the bottom right hand corner.

You will see the profile picture of your Page with a little arrow next to it.

Click on the arrow to get the chance to swap from your Page to your personal profile.

It may only be a small thing but it is going to save a lot of time switching between your Voices in the navigation bar at the top right and then finding that Page and the content on that Page, which is what you had to do previously!

For more tips and tricks about how to use Facebook effectively for your business, book a 1-2-1 consultation! Fill out the form in the right hand sidebar and we will be in touch with some dates.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/uHnxUE29-JU/new-facebook-likecommentshare-feature-post-attribution-settings

Posted in SEO

[#SESDENVER] Could Google+ Be the Future of SEO?

As Google’s Hummingbird update places more weight on social signals for search rankings, Google+ could become more important for marketers looking to boost SEO.

In an SES Denver panel discussion titled “Insights Into Future Search Trends,” Merry Morud, social advertising director for aimClear, said that social signals have replaced links in importance for SEO. “In the old days of SEO, link-building was the ultimate, but with social, SEO becomes democratized, more of an aggregate of symbols and authority.”

Because of these changes in the way search is ranked, Google+ might become a more important tool than Facebook for marketers looking to see a rise in their rankings. “Google+ is not a joke,” said Morud. “It’s not going away. If you are not active in Google+, start now. Google gets its purest social signals in Google+, and they can often impact SEO more than Facebook.”

And as advertisers see recommendations from Facebook count for less in terms of social signals in search, their ads on the platform could be further impacted by rampant “accidental clicks” on mobile, which could lead to inaccurate data.

“For social ad placements in mobile, Facebook creates desktop, mobile, and Right-Rail ads, but they heavily weight for mobile views,” said Morud. The problem with the uneven weighting is that “accidental clicks happen a lot. There’s a lot of discrepancy between clicks and actual website visits.” For example, one of Morud’s clients found that of Facebook’s reported 850 ad clicks, only four came from desktop, which indicates that many of the clicks may have happened by mistake. The discrepancy, according to Morud, could be attributed to what she termed “fat finger syndrome,” or accidental clicks that don’t actually result in page views.

To manage this, Cindy Krum, founder and chief executive (CEO) of MobileMoxie, encouraged Facebook advertisers to test ads across devices before pushing live, because many ads are ineffective on mobile. As an example, she used Stuart Weitzman’s “Design Your Own Loafers” landing page, which offered users an interactive design experience. However, “Facebook mobile couldn’t handle Ajax and JavaScript,” so users were abandoning the page when it wouldn’t load. “Test, test, test,”

Read More at: http://searchenginewatch.com/article/2376726/SESDENVER-Could-Google-Be-the-Future-of-SEO

Posted in SEO

Facebook Ads Training in Essex

Lollipop Local are pleased to announce our Facebook Ads training courses.

How Facebook say you should use their platform

Facebook have set out their own strategy for how business owners can best use their platform.

They say:

  • Create a Page
  • Create engaging content
  • ADVERTISE
  • Target
  • Measure

Which all sounds very easy.

Facebook is not your friend! They want you to pay for advertising to reach your fans

However, just like Google, Facebook is not the friend of business owners. Their goal is to make money and so they actively help you to spend money on their platform to be seen by people who might buy your products or services.

Did you know that, just because someone has liked your Page, it doesn’t mean that they automatically get to see all the posts that you make on that Page.

Yes, that’s right, in fact, less than 10% of your posts will ever be seen by the fans of your Page – unless you pay.

Offers to Boost posts and Promote Your Page make it simple for you to use their advertising functionality to increase your reach.

How can you get more bang for your Facebuck?

But many business owners would get better ‘bang for their FaceBUCK’ if only they knew how to use all the tools.

We can run Facebook ads training for individual or group coaching at our offices in Essex.

What business owners have said about our Facebook Advertising courses

Here’s what some people have said about these training courses:

Recap slides for Facebook ads course attendees

Here’s some of the slides from the most recent workshop. If you came on our course, you will already know the password to gain access.

If you’ve not yet booked your 1-2-1 training session, what are you waiting for? Give us a call on 01702 476517 or fill out the form below.

Book a 1-2-1 Facebook Ads Training Course

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Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/YLrttYcnaYk/facebook-ads-training-in-essex

Posted in SEO

K-Pop Concert Planner Dead in Apparent Suicide After 16 Killed at Show

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SEOUL, South Korea u2014 A South Korean man involved in planning an outdoor pop concert where 16 people were killed after falling through a ventilation grate was found dead Saturday in an apparent suicide, officials said, as doctors treated eight others facing life-threatening injuries from the disaster.

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The man, 37, an employee of the Gyeonggi Institute of Science and Technology Promotion, was found dead at around 7 a.m. in Seongnam, the city south of Seoul where Friday’s accident occurred, said city spokesman Kim Nam-jun.

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The site of his death was not far from where 16 people watching a performance by 4Minute, a girls band that is popular across Asia, were killed when the ventilation grate they were standing on collapsed. Eleven other people were seriously injured.

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South Korean police at scene where 16 K-pop fans were killed during 4Minute concert.

Image: Lee Jin-man/Associated Press

It was believed that the man, who was questioned by police Friday night over the accident, leaped from the top of a 10-story building, police inspector Park Jeong-ju said.

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Gyeonggi Institute of Science and Technology Promotion was one of the sponsors of the concert, which was organized by the news site Edaily and was part of a local festival. About 700 people had gathered to watch the concert, which was abruptly halted after the accident happened.

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In a televised briefing on Saturday, Kim said there was a possibility that the death toll from the accident could rise. Of the 11 people treated at hospitals, eight were dealing with life-threatening injuries to the abdomens or lungs, he said.

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Most of those who were killed were men in their 30s and 40s, while five were women in their 20s and 30s, fire officials said.

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Photos of the accident scene showed a deep concrete shaft under the broken grate. Kim said it was believed that the grate collapsed under the weight of the

Read More at: http://feedproxy.google.com/~r/Mashable/~3/5UT7MuerV-4/

Posted in SEO

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it can, and before we proceed an important point should be made: SEO is content marketing.

SEO Is Content Marketing

In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. These are all goals of content marketing as well, but SEO and content marketing are often discussed in silos.

To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for “thought leadership” content than they are willing to pay for “SEO” content. One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years.

Nevertheless, SEO is content marketing with the added benefit of increased search visibility. Let’s look at the various ways your SEO content can be repurposed.

Share on Social Media

Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content.

Your organization may already share curated content on social media, but that’s only assisting other organizations in their content marketing efforts. Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website.

With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website.

Promote Through Email

Read More at: http://searchenginewatch.com/article/2375937/How-to-Create-a-Content-Marketing-Strategy-From-Your-Existing-SEO-Content

Posted in SEO