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Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube.
This month I have decided to go and take a look at two of the most popular press release sites and see if they have recovered from the penalty.
The 1st site I looked at was PR Newswire, who was getting an estimated 441,000 organic visits per month in May before the penalty. As you can see in the image below they are now driving an estimated 47,800 organic visits per month to the site after the penalty.
The 2nd site I have been monitoring is PR Web, one of the other big players in the Press Release niche. PR Web was getting a whopping 760,000+ estimated organic visits per month in May and since the penalty they are getting just over 34,000 estimated organic visits.
Due to these penalties both press releases companies have made sweeping changes to what they will allow to be covered in their releases moving forward.
For instance neither agency will allow releases to be published about HCG, Green Coffee Beans, Raspberry Ketone, Garcinia Cambogia, Electronic Cigarettes or Payday Loans.
Most of these products Google will happily to advertise for profit, as seen in the image below.
If you think about the implication of these penalties it should also make it pretty clear that negative seo can be applied to most anyone, regardless of the size, age or reputation of the site in question.
Let’s put this in perspective, both of these sites have millions of existing links pointing to them over the course of several years