14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.


Image source: searchfactory.com.au

The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand. As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that “You should never know in advance a link is coming, or where it’s coming from.”

People are much more cautious about link-building now, and rightly so – no one wants to leave a footprint for Google. Yet we still all need links! Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future.

As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. Below I have listed these guidelines to share with readers:

1. Build an Audience, Not Links

Your biggest link-building weapon should be your publish button. If you publish content to four readers, unless they are the biggest influencers in your industry, it’s very unlikely to go viral!

Whereas if you have a publisher readership of more than 100,000 subscribers, it’s much more likely to resonate and have a natural outreach effect of shares/links, because you’ve got the attention of the right crowd. Being in this position is the ultimate position you want to build into, but if like most you’re not quite there yet – try leveraging someone else’s audience instead!

Look to Place Content on Sites With Clear Readership Levels.

Don’t take any of these figures too seriously individually, but this can be determined via a combination of the following:

  • Brand recognition of website
  • Number of quality comments on recent posts
  • Social engagement levels of recent posts
  • Number of Facebook fans/Twitter followers (measured against engagement levels)
  • Associations within niche (partner sites, mentions, celebrity writers)

Make It Win-Win.

Always have something to offer the publisher that they can’t

Read More at: http://searchenginewatch.com/article/2362394/14-Ultimate-Link-Building-Guidelines-to-Keep-Safe-in-2014

Posted in SEO

Hide Your Birthday On Facebook – Don’t Give Away Such Valuable Personal Info

how do i hide my birthday on facebook
how do i hide my birthday on facebook

I missed my designer’s birthday recently – Facebook didn’t tell me to congratulate him. So I messaged him to how this could have happened.

Hide Birthday Facebook

He reprimanded me that he deliberately did not tell Facebook when his birthday was.

It is one of the most valuable pieces of personal information.

Just think about when you call your bank or other important institution. What is the security question you are always asked?

How many times have you had to type it into your telephone keypad as a six digit number?

He even sent me a text that was short and to the point: Hide Birthday Facebook!

How do I hide my birthday on Facebook

Tay is rightly paranoid about this type of thing and encouraged me to hide my birthday on Facebook. But how do you do it? It’s not in the General, Account or Privacy Settings.

In the end, I had to Google it!


Apparently you can control who can see your birthday by adjusting the audience in the Basic Information section. But how to find it?

Underneath your cover image, you will see a button which says Update Info. Click that.

Now select Contact and Basic Info from the left hand sidebar.

On this page you will now see the Basic Information with your birthday at the bottom.

On the far right there is a drop down menu which allows you to control the audience that can see this important piece of information.

I decided to make it so that only I can see it – the option Only Me.

Make sure you save the changes.

hide or change birthday on facebook

How do I change my birthday on Facebook

stop birthday showing on facebook

Again, press the Update Info button under your cover image.

Select Contact and Basic Info

In the Basic Information section, you will see the three drop down menus that allow you to change the date, month and year of your

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/KeovtiCEliE/hide-birthday-facebook

Posted in SEO

How to Delete a LinkedIn Company Page

So you can’t get into your LinkedIn Company page for some reason and decide that you want to start again. However, it’s not that easy!

You can only delete a LinkedIn Company page by asking customer support team and then only if:

  • you’re an assigned Company Page administrator, and
  • you have fewer than 5 employees affiliated with the page.

LinkedIn tells us that Company Pages are owned by all the employees.

This means that admins are not allowed to remove Company pages themselves because it will affect the accounts of any members who have linked their personal profiles to that Company page.

If you still want to try to delete, here’s more information from LinkedIn Help.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/ulD6qoNbI0k/delete-linkedin-company-page

Posted in SEO

How Do I Find My LinkedIn Company Page?

Jo, I created my LinkedIn Company page years ago but now I can’t remember how to log into it!

Here’s some help for David to find his Company’s LinkedIn page – trust me, he’s not alone!

How do I find my LinkedIn Company page?

First of all you need to be logged into your personal LinkedIn profile.

If you are the person who created the LinkedIn Company page, then you will automatically be granted admin rights.

Type the name of your business into the search bar at the top of the page.

Click on your company in the dropdown that appears.

If you are an Admin, you will see the big blue Edit button.

If you have not yet linked your profile to your LinkedIn Company page, this is the time to do it.

Set your business up on a personal profile on LinkedIn? Here’s what to do!

Now create a proper Linkedin Company page for your business.

Can’t get access to your Company’s page on LinkedIn? Well, be aware that you cannot delete it and start again.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/W0Z6GRBkPkA/how-do-i-find-my-linkedin-company-page

Posted in SEO

What Happens If I Like EVERYTHING Facebook puts in front of me?

My lovely friend Wayne from horkan.com has the answer to something that was asked recently on one of our Facebook training workshops.

What happens if I like everything that Facebook puts in front of me?

He said:

I ran this experiment two years ago where I liked everything until I filled up all my like categories.

5,000 per category, just like the “artificial” friends limitation.

At the time, and as I predicted, it unbalanced the targeted marketing algorithms to the point that it didn’t know what to try and sell me.

Spamming me with completely randomised junk. Effectively I had achieved sales anonymity.

What I hadn’t predicted was how bored I rapidly became of all the junk I “liked”. Nor how quickly I imagined I’d appreciate having advertising targeted back to stuff I could actually stomach.

Since then I’ve trimmed my “categorised” likes (aka films, places, books, celebrities, et cetera) down but there are still lots because of how arduous it is to “unlike” things on Facebook.

Interestingly Google’s business model strategy is still based upon people eventually paying for the advertising that they receive as a mechanism to filter out the “noise” of all the irrelevant things advertisers will try to sell them.

So, what Wayne is saying is that you are allowed to like up to 5000 things within each category – Pages, friends, movies, books, television programmes, etc., etc. And he did just that – liking everything he was shown whether he actually liked it or not. But then his news feed was full of adverts and status updates for stuff that he had no interest in – which just made Facebook even more horrible than having it full of adverts and status updates for things that he did actually enjoy.

It is alarming to read about Google’s business model seeing us eventually paying to see the adverts that we do want to see because we are so fed up with the dross that we don’t.

For myself, in the early days I would do favours for other social media friends across the world by

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/vhWVpUXSQng/what-happens-if-i-like-everything-facebook-puts-in-front-of-me

Posted in SEO

GCSE English Results in 2012 – What Small Business Employers Need To Know

Lollipop Local are looking to employ an apprentice and we’ve just started looking through some of the resumes with a view to starting the interview process.

What we wanted was a minimum of Grade A at GCSE in English.

We had no idea just how hard it was going to be to get candidates who could meet this requirement and had started to become quite despondent.

In our business, it is critical that whoever is composing tweets or Facebook status updates or writing blog posts for either our business or our clients has good English skills.

And then I spoke to a friend who is a teacher.

GCSE English Results marked down in 2012

She told me about a problem in 2012 with English GCSE exam papers being marked down, resulting in claims by head teachers at the time that tens of thousands of teenagers had been affected.

The knock on is that in 2014 seems to be that there are fewer teenagers who can boast an A at GCSE English but also far fewer English A level candidates than previously.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/zWCZ24RjkVg/gcse-english-results-in-2012-what-employers-need-to-know

Posted in SEO

How Panda and Penguin Algorithms Negatively Affect Your Website

[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ]

A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are willing to do almost anything to get to number one on page one. So over the last few years, they have introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain ‘high quality’ content.

While the delineation of quality might seem rather arbitrary, Google builds increasingly complex algorithms in order to ensure that it becomes ever more difficult to get a great ranking without spending some serious money on brand building. Google would perhaps prefer sites to spend money on their own advertising, so Google is increasingly clamping down on those wishing to get a keyword bump, creating an opaque situation that requires constant vigilance.

Google is, first and foremost, a profit-generating enterprise; and the company is second to none in that regard. Its business model from the offset has been to provide a high-quality product that seems simple to the outside world but which, obviously, reflects a highly complex algorithm under the hood – able to provide the most reliable and accurate results on a consistent basis. This simplicity of user-experience was evidenced in their meteoric rise to the top of the search engine world, eviscerating their competition in the process.

There’s not much you can Ask Jeeves these days; he has gone to the cyber afterlife due to Google’s peerless quality of search. In contrast, the very term ‘search’ has been replaced with the verb ‘to Google.’ It is certain that a company has gained ubiquity once its name shifts from a noun to a verb. The

Read More at: http://www.seochat.com/c/a/search-engine-optimization-help/panda-penguin-algorithms-negatively-affect-website/

Posted in SEO

Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ]

Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube.

This month I have decided to go and take a look at two of the most popular press release sites and see if they have recovered from the penalty.

The 1st site I looked at was PR Newswire, who was getting an estimated 441,000 organic visits per month in May before the penalty. As you can see in the image below they are now driving an estimated 47,800 organic visits per month to the site after the penalty.

 pr newswire traffic

The 2nd site I have been monitoring is PR Web, one of the other big players in the Press Release niche. PR Web was getting a whopping 760,000+ estimated organic visits per month in May and since the penalty they are getting just over 34,000 estimated organic visits.

prweb traffic

Due to these penalties both press releases companies have made sweeping changes to what they will allow to be covered in their releases moving forward.

For instance neither agency will allow releases to be published about HCG, Green Coffee Beans, Raspberry Ketone, Garcinia Cambogia, Electronic Cigarettes or Payday Loans.

Most of these products Google will happily to advertise for profit, as seen in the image below.


If you think about the implication of these penalties it should also make it pretty clear that negative seo can be applied to most anyone, regardless of the size, age or reputation of the site in question.

Let’s put this in perspective, both of these sites have millions of existing links pointing to them over the course of several years

Read More at: http://www.seochat.com/c/a/search-engine-optimization-help/authority-site-safe-negative-seo-look-prweb-prnewswire/

Posted in SEO

Create A Facebook Business Page – Don’t Be An FB Criminal!

Create a Facebook Business Page
Create a Facebook Business Page

So when you create a Facebook account – that’s your personal profile.

It’s where you make friends and put up status updates that are personal.

If you want to promote your business, you should create a Facebook business page.

Otherwise, your friends get very fed up with you. And Facebook might close your personal profile down. They don’t want you promoting your business for free to your friends! They want you to buy ads.

There are two big rules to stop you becoming a Facebook criminal.

  • You can only have one login to Facebook which must be your personal profile
  • People have friends, businesses have fans. Don’t use a personal profile for your business

Create a Facebook Business Page

So, when you come to create a Facebook business page, you need to

Log in using your personal profile details.

Now click this link. It will take you to a page showing the types of page that you can choose from.

  • Local Business
  • Company or Institution
  • Product or Service
  • Artist, Band or Public Figure
  • Entertainment
  • Community Page

Create a Facebook Business page under the correct classificaton and category

Choose what classification you want to create a Facebook business page to be listed under. Then select the category option and choose the category that best describes what your business does.

If you are a local business, it’s good to select that option as it will allow certain features that some of the others do not – the ability to show opening times, address and phone number. And the Facebook Review function.

If you’re a local business that Continue reading

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/EpYQgmds-c0/create-a-facebook-business-page

Posted in SEO

No Such Thing As Bad Publicity… The Union Street Guesthouse

Whilst we were on our summer break, we purchased The Guardian one day in Waitrose.

Well, strictly speaking, we didn’t because it was free if you spent a certain amount of money.

But we were on holiday and we don’t normally have time to sit and read the newspaper from cover to cover as we did that day, lounging on the sofa with a cup of tea and a ginger biscuit.

Relaxing with not a computer in sight.

In one of the sections, there was a piece by Pete Cashmore about the Union Street Guesthouse.

Now, for those of you who don’t know, the Union Street Guesthouse decided to do some reputation management control. Their strategy was to add a penalty charge of $500 to the bill of anyone who left a bad review.

This had an effect they perhaps might not have intended.

The news got out and so the reviews rolled in thick and fast on free review sites like Yelp

Jon and I had a lot of fun giggling at references, amongst other things, to genitalia mysteriously vanishing during the night of one guest’s stay.

A few weeks on, whilst the hotel may still be smarting from some of the press, Local expert Mike Blumenthal reports that hits and links to their website have gone through the roof. So, what should they do now to make the most of the publicity but regain their reputation?

Read Mike’s advice here.

Read More at: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/K3IQxtJb52w/no-such-thing-as-bad-publicity-the-union-street-guesthouse

Posted in SEO