Following on from my post about not being a Facebook criminal, the habit of creating a personal profile in the name of a business is spreading to LinkedIn.
I received an invitation to connect on LinkedIn from a client who had set up their personal profile in the name of their business.
On LinkedIn people connect with people. They can then follow the Company page for a business.
You can read more about LinkedIn’s User Agreement here. Scroll down to section 10 on LinkedIn’s Dos and Don’ts.
So how can you get back on the straight and narrow?
How to remove your business name from your LinkedIn personal profile
It’s simple, change the name on the profile so that it is in your real name not that of your business. And then change the headline so that it tells other users and the search engine robots what it is that you do as your occupation.
Then make your profile summary and experience reflect you as an individual.
Once you have become a person on LinkedIn, you can then create a Company page . That’s where you can promote your business and its services.
Any employees can also link to the Company page as being their current employer.