Website Design For Shencare Community Transport In Birmingham

A few months ago, we got a call from Shencare Community Transport in Birmingham.

They provide transport facilities for community groups – so helping the elderly and disabled to get to day centres, etc.

They had an old php website that had been set up some years ago by a previous member of staff. No one in the Company was now able to make amendments to the website, which meant that they could not update any of the information to keep it current.

They also realised that they wanted a more modern design that would work on mobile phones but also be more accessible for those customers who were less experienced at using websites via their PCs.

They wanted a responsive website design where the priority was ease of use for both customers and staff.

The new website went live last week and we are really excited with the results.

And so are Shencare. They called us to say:

We’ve had a lot of good feedback about the new website and gained a new customer already!

Shencare Community Transport, Birmingham

Click here to find out more about our affordable website designs or call us today on 01702 476517

Read More at:

Posted in SEO

Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an “in-depth definition and evaluation of the factors that have a high rank correlation with organic search results.”

The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good ranking.

In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. What’s more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average total number of signals per position was small, Searchmetrics adds.

And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates, lower bounce rates, and a high time-on-site.

Searchmetrics provides the following tips to “survive and thrive in a constantly changing SEO world”:

Tip #1: Create Robust Site Architecture

Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do’s and Don’ts for site architecture:


  • Include a well-balanced number of good internal links
  • Aim for short loading times
  • Keep sites up to date
  • Maintain presence of all relevant Meta tags


  • Lose focus
  • Focus only on the technical aspects of the site


Tip #2: Pay Attention to Keywords in Titles and Descriptions

Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings.


The position of keywords in titles is also considered in rankings. While this correlation has seen a slight decrease in the past year, it is still considered in rankings.


Tip #3: Relevant Content Reigns Supreme

In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014.

When putting together a content strategy, Searchmetrics provides the following tips:


Posted in SEO

What’s the Deal With Links From M.Biz? Should You Disavow?

Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from and clone sites. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch. I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how Google handles these links. But, I will give you my thoughts and also some information that Google employees have stated that support those thoughts. I also would greatly encourage comments from those of you who have differing opinions to mine.

What Is M.Biz?

The site appears to be simply a search engine. The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China:


This area of China is called Shuitou, Fujian, and is known as one of the largest producers of stone in the world, exporting granite, marble, and all kinds of stone materials. When I read that, it made sense why I see so many link audits that contain subdomain links from sites like this:


And this is the real problem with links from The site has thousands of subdomains. My blacklist of domains that I almost always disavow contains more than 2,000 subdomains. (We’ll get to more on whether you need to disavow these in a minute.) The problem with the sites is that they link out from thousands of subdomains to almost every site on the Web. No wonder it looks like negative SEO.

Take a look at this: A site search for mentions of on shows more than 10,000 results!


And here’s an example of one of Search Engine Watch’s listings on an site:


It appears to be a followed link that has keywords in the anchor. However, the

Read More at:

Posted in SEO

Facebook Business Page Posts Indexed by Google

On my Facebook training course, I tell students that the reason why they need a Facebook business page rather than a Facebook group is because Google indexes Facebook’s business pages.

At one point they also used to index the individual status updates on those pages but I had not seen those in the wild recently.

Is Google indexing and ranking Facebook status updates?

I have had a few calls over the last few days from young people wanting to find out more about our apprenticeships. They told me they had seen my status update advertising the post. I was a bit confused and asked for more information.

Apparently, it was this post written on September 2:

Hardly an advert. But Google had indexed it and it is now ranking at position four on the front page for the search term apprentice interviews in Leigh on Sea. This is how it looked in the SERPs:

Social Media Optimisation – Facebook
Lollipop Local SEO Services and Social Media Optimisation, Leigh-on-Sea. 346 likes · 17 … VAT registered and now interviewing apprentices! 3 Simple Rules In …

I had noticed a couple of other Facebook business page status updates ranking for some other search terms recently.

I wonder what will happen if I write a Google+ status updates on the subject.

Will keep you posted!

Read More at:

Posted in SEO

My Employer Has Banned Me From Social Media

Following on from this post talking about how some of the bigger banks and financial institutions have banned their employees from using social media in an attempt to stop unprofessional photographs of staff at business locations, I am getting lots of requests for advice on how to delete or deactivate social media accounts.

How to deactivate or delete a LinkedIn personal profile

You cannot deactivate a LinkedIn personal profile. You can control what people can read about you via a Google search but any and all information that you have added to your LinkedIn profile will show up to someone who is logged into LinkedIn.

If you just ignore the account, you could end up with lots of emails notifying you of invitations asking to connect. You can go into the Privacy Settings page and select Communications from the left hand sidebar. There you will see options to reduce emails notifying you about group and other LinkedIn activity.However, there is much talk on the internet that this does not work satisfactorily.

If you don’t want to leave your account live and have to deal with these invitations, you can delete your LinkedIn account.

How to deactivate or delete your Facebook personal profile

How to deactivate or delete your Twitter account

How to deactivate or delete your Google Plus personal profile

Read More at:

Posted in SEO

More Local SEOs Earning Less Than $30,000 [Study]

Local SEO tools and search engine marketing service BrightLocal has released the results of its 2014 Local SEO Industry Survey.

The survey included nearly 1,800 SEOs.

According to BrightLocal, the majority of respondents were from local/regional agencies (31 percent) or were freelance SEOs (27 percent) and 84 percent said they have five or fewer SEOs in their company.

This means the majority of those working in local search do so as solo operations or as part of smaller agencies working in local towns, BrightLocal says.

In addition, 37 percent of respondents said their turnover was less than $30,000. That’s up slightly from 33 percent in 2013. In fact, BrightLocal says one of the most dramatic figures in this survey is the rise in the percentage of SEOs earning less than $30,000, which it says marks “an alarming trend” for the industry as a whole. In other words, BrightLocal says SEOs should command higher fees and income “given the complexity of the work and the potential impact it can have for a local business when done well.”


A majority of respondents say they personally handle between two and 10 clients and BrightLocal says the average number for 2014 is actually nine, which is down from 11 last year.

In addition, 60 percent of respondents say they serve many different industries, which is down from 67 percent in 2013.

However, BrightLocal says there appears to be an increase in the number of SEOs targeting their efforts on clients in specific sets of industries and notes, “With staunch competition in the local search service market, it certainly helps to have a specialism that allows a consultant/agency to demonstrate deeper understanding of a specific client’s business, industry and their own customers.”

The majority of respondents say they charge less than $1,000 per month and the arithmetic mean charge is down $65 from 2013, which BrightLocal says is another troubling indication of the devaluing of SEO by customers or price competitiveness driving down charges.


Of the services offered, respondents say Google+ optimization, on-site SEO, and citation building are the

Read More at:

Organic Search Drives 51% of Traffic to Websites [Study]

SEO platform provider BrightEdge recently released a report showing the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic over paid search and social media across the sectors studied. 


Sectors analyzed included:

  • Business Services
  • Hospitality
  • Media and Entertainment
  • Retail
  • Technology 

The data showed in all sectors that the organic channel was the main driver of traffic, but that percentage varied greatly – with Business Services showing the most gain from the organic search channel.


Paid search also varied by industry, with retail showing the most traffic from the channel. In comparison, social traffic was trivial to other channels studied across sectors.

Organic traffic drove a good portion of revenue for many sectors, including retail, business services, technology, and hospitality. However, the media and entertainment sector benefitted most from paid search, the data showed. 


And, when looking at the ratio of traffic to revenue, paid search was a winner, the report said.

From the report:

While organic search generally drives the most traffic, paid search drives significant revenue, for the amount of traffic that comes from paid. When examining the ratio of traffic to revenue, it is clear that the paid channel more than carries its weight in delivering business results, especially for the Media and Entertainment Industry.

A BrightEdge rep was not available for further comment.

For more information, download the report here.

The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start – to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Read More at:

Posted in SEO

How To Get A Custom URL For A LinkedIn Company Page?

As I was working on a LinkedIn Company Page for a new client, I realised that I couldn’t give them a custom URL so they could find the page easily and/or ask their customers to follow them.

Now on some of the help pages from LinkedIn, they say it is not possible to create a custom URL but on this page and discovered that LinkedIn Company Page URLs are the title of the page with dashes in between it.

How to get a custom url for a LinkedIn Company Page

But, in case you can’t work it out easily, just check in the search bar at the top of the page when you are in edit mode and you will be able to copy and paste the exact custom URL for your Company page from there. Just remove everything after the ? You can even remove the trailing slash if you want to because it works with or without.

So, for Lollipop Local, it reads

It would really help us if you clicked on that link and followed our page on LinkedIn by clicking the big blue Follow button.

How Do I Edit The Custom URL For My LinkedIn Company Page?

The advice on that same page was that ll you need to do is change the name of the page to whatever you want the Custom URL to say. However, when I tried this for myself by changing the title of Lollipop Local to Lollipop Local SEO, it remained as lollipop-local-ltd which was the name I gave the page when I first set it up.

You may be lucky – give it a try and let me know!

Find out more about using LinkedIn for your business

Read More at:

Posted in SEO

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.


Image source:

The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand. As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that “You should never know in advance a link is coming, or where it’s coming from.”

People are much more cautious about link-building now, and rightly so – no one wants to leave a footprint for Google. Yet we still all need links! Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future.

As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. Below I have listed these guidelines to share with readers:

1. Build an Audience, Not Links

Your biggest link-building weapon should be your publish button. If you publish content to four readers, unless they are the biggest influencers in your industry, it’s very unlikely to go viral!

Whereas if you have a publisher readership of more than 100,000 subscribers, it’s much more likely to resonate and have a natural outreach effect of shares/links, because you’ve got the attention of the right crowd. Being in this position is the ultimate position you want to build into, but if like most you’re not quite there yet – try leveraging someone else’s audience instead!

Look to Place Content on Sites With Clear Readership Levels.

Don’t take any of these figures too seriously individually, but this can be determined via a combination of the following:

  • Brand recognition of website
  • Number of quality comments on recent posts
  • Social engagement levels of recent posts
  • Number of Facebook fans/Twitter followers (measured against engagement levels)
  • Associations within niche (partner sites, mentions, celebrity writers)

Make It Win-Win.

Always have something to offer the publisher that they can’t

Read More at:

Posted in SEO

Hide Your Birthday On Facebook – Don’t Give Away Such Valuable Personal Info

how do i hide my birthday on facebook
how do i hide my birthday on facebook

I missed my designer’s birthday recently – Facebook didn’t tell me to congratulate him. So I messaged him to how this could have happened.

Hide Birthday Facebook

He reprimanded me that he deliberately did not tell Facebook when his birthday was.

It is one of the most valuable pieces of personal information.

Just think about when you call your bank or other important institution. What is the security question you are always asked?

How many times have you had to type it into your telephone keypad as a six digit number?

He even sent me a text that was short and to the point: Hide Birthday Facebook!

How do I hide my birthday on Facebook

Tay is rightly paranoid about this type of thing and encouraged me to hide my birthday on Facebook. But how do you do it? It’s not in the General, Account or Privacy Settings.

In the end, I had to Google it!


Apparently you can control who can see your birthday by adjusting the audience in the Basic Information section. But how to find it?

Underneath your cover image, you will see a button which says Update Info. Click that.

Now select Contact and Basic Info from the left hand sidebar.

On this page you will now see the Basic Information with your birthday at the bottom.

On the far right there is a drop down menu which allows you to control the audience that can see this important piece of information.

I decided to make it so that only I can see it – the option Only Me.

Make sure you save the changes.

hide or change birthday on facebook

How do I change my birthday on Facebook

stop birthday showing on facebook

Again, press the Update Info button under your cover image.

Select Contact and Basic Info

In the Basic Information section, you will see the three drop down menus that allow you to change the date, month and year of your

Read More at:

Posted in SEO