When should I post on Facebook
Always a fabulous source of statistics about social media, Dan Zarrella has posted an in depth set of graphics about how to increase likes, comments and shares on Facebook.
If you’re looking to get more likes, you need to post in the afternoon and early evening, with figures peaking at 8pm whilst shares reach their maximum at 6pm.
Having said that, posts made between 8am and 7pm got 17% less engagement whilst those made during what might be termed the “non-busy hours” of 8pm to 7am receive 17% higher engagement. See the graphic below to really see this reason for using both Facebook and Twitter to communicate with your audience at different times during the day.
When it comes to what to post on Facebook, photos gives the best results for both likes and shares over video, text and links but text status updates tend to excite the most comments.
When should I post on Twitter?
For statistics about posting on Twitter, we are indebted to Mashable and Buddy Media
They looked at 320 Twitter accounts from the world’s biggest brands from Dec. 11, 2011 to Feb. 23, and discovered that tweets published between 8am and 7pm – which most of us would term busy hours as they coincide with the working day – got 30% higher engagement rates than those those that occurred during our leisure time.
Curiously, the performance of Twitter is a mirror image of the figures reported above for Facebook
They also discovered that Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, as the graph